Gustavo Reyes, CEO and Founder of Polar Gang Records, hails from Anaheim, California, where his love for music blossomed amidst the vibrant culture of Southern California. However, tragedy struck when Gustavo lost his brother, Ed, igniting within him a fervent desire to honor Ed's memory and realize their shared dream of making an impact in the music industry. With Ed's vision as his guiding force, Gustavo founded Polar Gang Records in 2023, creating a platform for emerging artists to tell their stories and share their talent. Under his leadership, Polar Gang Records has become synonymous with authenticity, innovation, and a commitment to amplifying the voices of the unheard. Driven by his brother's legacy and an unwavering determination, Gustavo continues to push boundaries and redefine success in the music industry, proving that love, resilience, and a relentless pursuit of dreams can truly transform lives.